Basics of Strategic Management

In this course, you will learn the most important skills and most applicable tools of successful Strategic Management in a fast and efficient way.

Skills you will learn

 Analyzing business situations
 Taking strategic decisions
 Mastering the most important strategic management tools

About this course

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on consideration of resources and an assessment of the environments in which the organization competes.

In this course you’ll learn the most important strategic tools: SWOT analysis (for analyzing your organization’s strengths, weaknesses, opportunities, and threats), PEST analysis (for scanning your business environment); BCG matrix (for analyzing your company’s product lines), and many more.

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100% self-paced

Immediate start: study when, where, and how fast you want.

Learn a new skill

With compact learning sessions, you will learn a new skill faster than ever.

Get your certificate

Download your personal certificate upon completion of this course.

The world of business strategy is in transition. What used to work doesn’t anymore — not necessarily.

This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is “cool” than from physical assets or economies of scale.

In this course — the first of a three-course specialization tailored specifically for the age of creativity and innovation — you will gear up for the challenges of strategy formulation and implementation in a 21st century business.

After taking the course, you’ll be able to:
– Explain why “doing” strategy is considered “the high point of managerial activity” (Mintzberg);
– Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas;
– Point out how doing strategy has changed because of advancing technology and globalization;
– Prepare for the Capstone Project for the Strategic Management and Innovation Specialization