Marketing Essentials

In this course, you will learn the most important skills and most applicable tools of successful Marketing Strategies in a fast and efficient way.

Skills you will learn

 Creating marketing strategies and action plans
 Finding the perfect value proposition for customers
 Understanding the most important marketing tools & techniques

About this course

This course develops the primary components of marketing. The basic idea of effective marketing is simple: It is about putting the right product or service in the place, at the right time, and at the right price. The difficult part is doing this well.

In this course, you will learn the most important principles and tools like the 4P marketing mix and the newer versions of that marketing mix model (7P and 4C models). Furthermore, you will understand the importance of segmentation, targeting, and positioning (called STP process) to reach your customers.

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100% self-paced

Immediate start: study when, where, and how fast you want.

Learn a new skill

With compact learning sessions, you will learn a new skill faster than ever.

Get your certificate

Download your personal certificate upon completion of this course.

Marketing is a crucial function in any organization. For any product or service to be successful, it is important that it is communicated in the right way, to the right people, at the right time and in the right place! This is the main function of marketing. Having said that, it is not the only function of marketing. Marketing also involves an important and critical task of creating value for the customers.

The course will provide the participants with the basic concepts of marketing. This course will explain what marketing is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.