THE MARKETING PROCESS:-

LEARN ABOUT THE MARKETING PROCESS AND HOW ANALYTICS CAN DRAMATICALLY IMPROVE THAT PROCESS.

Course outline

This course is divided into five weeks that contain:

Videos: These lessons provide the core content of the course.

Practice quizzes: These are provided each week to give you experience solving the types of problems you will see on the graded quizzes

Graded tests: At the end of each module, you will take a 10-question graded test. We partnered with Marketing by the Numbers (MBTN), which offers online tutorials and problem sets, in the design of some of the tests.

Resources: At the start of each week, we provide related resources (slides, book chapters, etc.) in the “Downloads” section.

Peer-reviewed assignment: An opportunity for you to apply what you’ve learned is provided in the peer-reviewed project in week 4 of the course.

Time commitment

1-2 hours to complete each module’s lessons, readings, and quiz 2-4 hours to complete the peer-reviewed assignment

100% self-paced

Immediate start: study when, where, and how fast you want.

Learn a new skill

With compact learning sessions, you will learn a new skill faster than ever.

Get your certificate

Download your personal certificate upon completion of this course.

Marketing analytics is the process of using better marketing decision .there are 3 type of marketing analytics which are descriptive predictive and prescriptive.now we start first with descriptive which is looking at the past add hoc reports ,looking at the data and say what happen and what action needed to
Second Predictive analytics is looking what will happen if we reduce the price of the product ?
How we can look at changing the price
And optimazation in the prescriptive
How we look at the best what can happen of all the option out there ?
Using predictive and prescriptive for planning purposes.

Week 1

Prepare for Course Success

Welcome to Marketing Analytics. Read about what to expect during this course and course requirements, then get to know your classmates.
1. 1.1
  
  WHY MARKETING ANALYTICS? VIDEO (04:30)
2. 1.2
  
  COURSE OVERVIEW VIDEO (02:17)
3. 1.3
  
  COURSE OUTLINE AND REQUIREMENTS ARTICLE
4. 1.4
  
  GET TO KNOW YOUR CLASSMATES DISCUSSION
The Marketing Process

Learn about the marketing process and how analytics can dramatically improve that process.
Week 1 Wrap-up

Finish up the week with a brief quiz to test your understanding of key concepts. Then ponder the key take-aways from the week.
1. 1.14
  
  TAKEAWAYS: IMPROVING THE MARKETING PROCESS WITH ANALYTICS VIDEO (03:09)
2. 1.15
  
  FINAL TEST ON THE MARKETING PROCESS TEST
  
  This is a test step, it helps you verify your understanding. If you want to earn a Certificate of Achievement on this course you need to complete this test and any others, scoring an average of 70% or above.
  
  To unlock the test you need to either upgrade this course or buy Unlimited.
  
  Find out more
3. 1.16
  
  REFLECT ON YOUR LEARNING THIS WEEK DISCUSSION

Week 2 discussed process models and how to evaluate how good a process model is with respect to the data. We also demonstrated several techniques to automatically learn a process model from the data, and discussed the pros and cons of each approach.

Week 3 covered additional process mining techniques such as conformance checking, performance analysis and social network analysis. This week also showed process mining application examples.

Week 4 provided learners with time to work on the peer assignment where they were asked to write a real process mining report on real-life event data.