- Home
- All Courses
- Business Management
- Learn Digital Marketing and Growth Strategies
Learn Digital Marketing and Growth Strategies
Quality education for everyone, everywhere at Your pace online
- 0 (Registered)
-
(0 Reviews)
Curriculum
- 7 Sections
- 79 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Section 1 Introduction to Digital MarketingLearners will be taught using a combination of learning methods. These include bite-sized lecture videos , cohort-based live synchronous sessions with industry experts and live sessions , a capstone project on digital marketing, and self-learning through reading material.13
- Section 2 Achieving Customer-Centric Success Through Digital MarketingAchieving Customer-Centric Success Through Digital Marketing12
- 2.1Lesson 13 Product Centricity versus Customer Centricity
- 2.2Lesson 14 Customer Acquisition Costs
- 2.3Lesson 15 Customer Lifetime Value: Achieving Profitable Growth Through CLTV
- 2.4Lesson 16 Customer Segmentation
- 2.5Lesson 17 Customer Centricity: Implementation, Opportunity and Future Outlook
- 2.6Lesson 18 Acquisition and Retention Optimization
- 2.7Lesson 19
- 2.8Lesson 20
- 2.9Lesson 21
- 2.10Lesson 22
- 2.11Lesson 23
- 2.12Quiz 230 Minutes14 Questions
- Section 3 Fundamentals of Digital Marketing and E-CommerceFundamentals of Digital Marketing and E-Commerce12
- 3.1Lesson 24 Designing a Omnichannel Digital Marketing Strategy
- 3.2Lesson 25 Digital Business Models
- 3.3Lesson 26 Digital Marketing Channels and Optimization
- 3.4Lesson 27 Digital Marketing Effectiveness
- 3.5Lesson 28 Digital Marketing Tools and Techniques Workshop
- 3.6Lesson 29
- 3.7Lesson 30
- 3.8Lesson 31
- 3.9Lesson 32
- 3.10Lesson 33
- 3.11Lesson 34
- 3.12Quiz 340 Minutes11 Questions
- Section 4 Marketing Analytics and ExperimentationMarketing Analytics and Experimentation14
- 4.1Lesson 35 Sources of Marketing Data
- 4.2Lesson 36 A/B Testing and Marketing Experimentation
- 4.3Lesson 37 Conversion Funnel Analytics
- 4.4Lesson 38 Web and Social Media Analytics Workshop
- 4.5Lesson 39 Attribution Modeling Workshop
- 4.6Lesson 40
- 4.7Lesson 41
- 4.8Lesson 42
- 4.9Lesson 43
- 4.10Lesson 44
- 4.11Lesson 45
- 4.12Lesson 46
- 4.13Lesson 47
- 4.14Quiz 410 Minutes15 Questions
- Section 5 Applications of Technology in Digital marketingApplications of Technology in Digital marketing. AI and Personalization tech for Digital Marketing (AI tools, personalization, customization, catbots)13
- 5.1Lesson 48 AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)
- 5.2Lesson 49 Industry Case Studies
- 5.3Lesson 50 Marketing Automation Tools and Techniques
- 5.4Lesson 51
- 5.5Lesson 52
- 5.6Lesson 53
- 5.7Lesson 54
- 5.8Lesson 55
- 5.9Lesson 56
- 5.10Lesson 57
- 5.11Lesson 58
- 5.12Lesson 59
- 5.13Quiz 520 Minutes12 Questions
- Section 6 Capstone ProjectGrowth Marketing Strategies , Real World Application Project10
- Section 7 Other TopicsDesigned to help you create better digital marketing and growth strategies12
- 7.1Lesson 69 Understanding the Digital Landscape and the customer Funnel
- 7.2Lesson 70 Assessing Opportunities in paid Digital Media
- 7.3Lesson 71 Assessing Opportunities in Owned Digital Media
- 7.4Lesson 72 Implementing an integrated Digital Marketing Plan
- 7.5Lesson 73
- 7.6Lesson 74
- 7.7Lesson 75
- 7.8Lesson 76
- 7.9Lesson 77
- 7.10Lesson 78
- 7.11Lesson 79
- 7.12Quiz 710 Minutes13 Questions